Ready to take the Plunge?
Let's Take a Deep Dive
At Deep Dive Veterinary Consulting, I help animal health companies navigate the depths of science-driven communication, market adoption and strategic insights. Whether you're launching a new product, refining your messaging, or integrating new technology, I provide data-driven analysis and audience-focused education strategies that ensures your innovation makes waves.
Who I Work With
Companies Acquiring, Launching or Integrating a New Technology
Acquiring or launching a new technology requires more than just adding a product to your portfolio - it demands strategic positioning, messaging alignment, and an adoption plan that ensures long-term success.
Develop a post-acquisition messaging strategy that ensures consistency and clarity.
Integrate new technology with existing products to strengthen positioning.
Create an adoption roadmap that supports internal teams and external stakeholders.
Provide science-backed communication frameworks to educate & engage veterinary audiences.
Startups & Established Companies Needing Stronger Adoption Strategies
Even the most promising veterinary and animal health innovations can face adoption roadblocks. I help companies refine their messaging, understand their audiences, and develop strategies to improve adoption and market fit.
Identify & address barriers to adoption through expert insights & qualitative research.
Develop a clear, strategic communication plan to resonate with veterinary audiences.
Create educational strategies & content frameworks that improve product understanding and trust.
Enhance engagement with veterinarians, producers, and industry decision-makers.
Startups Developing Veterinary or Animal Health Technologies
Turning a great idea into a successful product requires more than innovation - it requires clear messaging, market validation, and an adoption strategy. I help early-stage companies build a strong foundation for success.
Clarify & articulate your value proposition - ensuring clarity for investors, veterinary professionals, pet owners or producers
Develop compelling, science-backed messaging to differentiate your product.
Analyze the competitive landscape to position your technology effectively.
Build an adoption strategy that removes barriers and accelerates market traction.
Companies Entering the Veterinary or Animal Health Market
Expanding into veterinary medicine or animal agriculture comes with unique challenges - understanding the industry, navigating decision-making processes, and building trust with key stakeholders. I help companies entering this space establish the right strategy for success.
Create a market entry strategy tailored to veterinarians, producers and industry stakeholders.
Refine messaging & differentiation based on competitive landscape analysis
Conduct stakeholder interviews to uncover adoption challenges & opportunities.
How I can Help
Market Strategy & Adoption
Technology Adoption Strategy
Market Research
Go-To-Market Strategy
Custom Consulting & Research
Product-Market Fit Workshops
Scientific & Technical Communications
Acquisition Integration Strategy
Scientific Messaging & Communication
Value Proposition Development
Technical Content Strategy
Design Educational Frameworks
Meet Dr. Lindsey Kock (pronounced kUk)
Veterinary Consultant / Science Communication & Market Strategy / Genomics Expert
I've always been deeply connected to animal health, agriculture and innovation. Growing up in Nebraska, the daughter of a veterinarian and now married to a farmer, my roots in agriculture run deep. That foundation led me to a career where I bridge science, veterinary medicine and market strategy - helping companies translate complex innovations into solutions that drive adoption and impact.
As a practicing veterinarian, I experienced first hand the day-to-day challenges of veterinarians, producers and pet owners, which fuels my passion for making science and innovation accessible to those who need it most.
My first non-clinical role at Neogen provided me the opportunity to lead product development, business strategy and global B2B partnerships within the rapidly evolving field of companion animal genomics. I played a key role in launching the first veterinarian-exclusive DNA test for dogs, supported research initiatives across dogs, cats, and horses, and worked closely with breed associations, multinational companies and research institutions to advance genomic technologies. As one of the few subject matter experts where genomic technology and veterinary applications intersect, I understand both the technical landscape and real-world applications of emerging DNA technologies in veterinary medicine.
At Edcetera, I worked on veterinary and human healthcare education platforms to support professionals at all stages of their careers. I guided subject matter experts in content development and led a team of product experts to ensure that Edcetera's offerings for board exam prep and continuing education, including VetPrep™ and VetTechPrep™ were top-notch. One of my favorite aspects of this role was the opportunity to engage directly with students on veterinary school campuses across the U.S. and overseas, helping support their journey to becoming successful professionals.
Through Deep Dive Veterinary Consulting, I now help animal health companies refine their science communication, market positioning, technology and adoption strategies - ensuring their innovations resonate with all audiences and decision-makers.
Let's connect if you're looking to bridge the gap between science, strategy and adoption in animal health!
